253. TikTok's LiveOps Enchantment
Deconstructor of Fun
Mastering LiveOps Metrics
This chapter explores the key metrics that define the success of live ops campaigns in gaming, including the correlation between new content and key performance indicators like DAU and revenue. It also emphasizes the importance of balancing immediate user acquisition with long-term player retention strategies, alongside practical advice for leveraging platforms like TikTok for campaign success.
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