Sezer Degirmenbasi, TikTok's Head of EMEA for mobile gaming, and John Wright from Kwalee share their expertise in LiveOps. They discuss the importance of Q5 for maximizing user engagement during the holiday season. Learn how TikTok's innovative LiveOps tools can extend game lifecycles and boost revenue. The conversation dives into creative marketing strategies, revitalizing older games, and the significance of culturalization in gaming. Key metrics for measuring success in LiveOps are also revealed, providing invaluable insights for developers.