The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs Alex Hormozi Deep Dive: From Sleeping on a Gym Floor to Making $105M in One Day⏐Holdco Bros. Ep. #212
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Aug 22, 2025 Discover how Alex Hormozi skyrocketed to fame, launching a nonfiction book that sold 2.9 million copies in a day. His journey from sleeping in a gym to establishing Gym Launch shows the power of persistence. The podcast explores the complex effects of father figures on financial success and the challenges entrepreneurs face, including setbacks in the fitness industry. Learn about the importance of compounding efforts and strategic focus through his establishment of Acquisition.com, demonstrating how passion and knowledge can transform business fortunes.
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Sleeping On Gym Floors To Build United Fitness
- Alex moved to California with almost no money and slept on his gym floor for months while building United Fitness.
- He used every dollar and all his possessions to grow the business from nothing into multiple locations.
Customer-Financed Acquisition Scales Cashflow
- The core growth hack was Customer-Financed Acquisition (CFA): charge customers upfront and reinvest that cash to acquire more customers.
- That single offer structure scaled across gyms and later across industries as a repeatable cashflow lever.
Partner Theft And Payment Holds Spark Gym Launch
- Alex was robbed by a partner who emptied their shared bank account and later had funds frozen by payment processors.
- Those crises forced him to teach others executionally, which became the seed of Gym Launch.
