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HoldCo Bros are back. In this episode, Nik and I break down how Alex Hormozi pulled off the biggest nonfiction book launch of all time and made $105 million in one day. We walk through his full story from sleeping on the floor of his gym to selling Gym Launch and launching Acquisition.com with Layla. We explain how the Customer Financed Acquisition model actually works, why his launch strategy is a blueprint anyone can use, and what every founder can learn from his failures, focus, and wild ability to compound over time.
Learn more about Nik here: http://linktr.ee/cofoundersnik
Share your ideas with us:
- Nik@cofounders.com
- Chris@cofounders.com
Enjoy!
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00:00 The Phenomenon of Alex Hormozi
10:01 The Early Life and Education of Alex Hormozi
20:05 The Turning Point: From Corporate to Entrepreneur
29:44 Building a Business: The Gym Launch Journey
39:46 Overcoming Adversity: Lessons from Setbacks
49:57 The Marketing Genius Behind Hormozi's Success
34:29 Building a Business Empire: Acquisition.com and Beyond
39:46 The Launch Strategy: $105 Million in One Day
47:04 Finding Your Passion: The Key to Success
54:14 Contemplation and Action: The Balance of Decision Making
