30 Minutes to President's Club | No-Nonsense Sales #532 - Santa Unwraps 12 Sales Tactics You NEED to Master in 2026
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Dec 16, 2025 This holiday special showcases 12 essential sales tactics for 2026. Key insights include effective negotiation strategies, the art of impactful cold calling, and mastering discovery processes. Learn how to transform sales discussions into agreements rather than meetings, and discover the importance of a familiar tone in communications. Innovative hiring practices focus on traits over backgrounds, while demo techniques encourage client engagement. Plus, time-blocking strategies are shared to maximize productivity. It's a playbook for future sales success!
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Offer Transparent Negotiation Levers
- Use a transparent negotiation: show the four levers buyers can pull to lower price.
- Ask which lever — term, volume, timing of cash, or predictability — they're willing to use.
Frame Cold Calls As Three-Part Problems
- On cold calls, explain the problem in three clear parts before the solution.
- Then map a three-part solution to those specific problems to avoid buzzword confusion.
Translate Surface Issues Into Executive Risk
- Discovery must go deeper than situational questions to reach executive problems.
- Translate day-to-day annoyances into business risks and financial impact to sell large deals.