Decoder with Nilay Patel Why every company wants a podcast now
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Dec 11, 2024 In this discussion, Nick Quah, a prominent podcast critic from Vulture, analyzes the fascinating intersection of podcasts and corporate strategy. He examines how companies, particularly in finance, increasingly use podcasts for branding and communication. The conversation explores why venture capitalists leverage this medium for engagement and political connection. Quah highlights the risks of commercialization in podcasting and the challenge of maintaining authenticity amidst evolving audience expectations.
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Podcasts as a Business Tool
- Companies, particularly in finance, are using podcasts for marketing and networking.
- This trend mirrors how VCs use podcasts, blurring the lines between content and business strategy.
Elliott Management's Podcast Ploy
- Elliott Management launched a podcast during a dispute with Southwest Airlines.
- This tactic highlights the use of podcasts for targeted communication and strategic influence.
Podcasts Replace Blogs
- Companies now use podcasts like blogs or Instagram for outreach.
- This shift reflects the growing popularity of podcasts as a medium for engagement.