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The Yaag Project
How to do SaaS pricing: with Dan Balcauski
Jun 29, 2022
Dan Balcauski, Founder of Product Tranquility, discusses effective SaaS pricing fundamentals, optimal price strategies, value-based pricing determinations, and the difference between pricing metrics and value metrics. The episode covers aligning pricing goals, exploring freemium models, understanding customer outcomes for innovation, optimal pricing cadence, and insights on value-centric pricing for continuous improvement in SaaS businesses.
01:01:56
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Quick takeaways
- Effective SaaS pricing aligns price with value and target audience.
- Optimal pricing involves gradual steps based on metrics and customer segments.
Deep dives
Understanding the Importance of Effective SaaS Pricing
When it comes to SaaS pricing, success lies not just in what you charge, but in how and who you charge. SaaS executives often overlook the importance of pricing determinants and customer targeting. Effective pricing in the SaaS world involves aligning the price with the value provided and focusing on who the product is meant for. Defining effective pricing means capturing fair value for the service and maximizing long-term profitability.
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Discover
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