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11min chapter
How to do SaaS pricing: with Dan Balcauski
The Yaag Project
Understanding Customer Outcomes for Innovation and Pricing Strategies
Exploring the importance of defining customer outcomes for innovation and pricing in SaaS companies, emphasizing the need to go beyond customer requests to uncover underlying goals. The chapter also discusses the ownership and challenges of pricing decisions within organizations, examining the responsibilities of functions like CEOs, product owners, and product managers.
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