

213: How to Make Your Website (and Everything You Write) Way Better w/ Guest Jo Faith
Aug 13, 2024
Jo Faith, a seasoned copywriting expert with a background in financial journalism, shares valuable insights on elevating online communication for financial advisors. She emphasizes the importance of a compelling website and client-centered messaging, starting with strong hero statements and clear calls to action. Jo discusses the shift to user-centric language that highlights client benefits and the need for effective SEO strategies. Listeners will discover how optimizing written content can significantly enhance client engagement and drive business success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Mastering Copywriting for Financial Advisors
02:28 • 10min
Transforming Web Content to Engage and Connect with Users
12:40 • 3min
Optimizing Website Engagement for Financial Advisors
16:01 • 8min
Revamping Your Website for Financial Success
23:39 • 5min
Crafting Client Connections
28:24 • 17min
Engaging Clients for Success
45:14 • 8min