The Efficient Advisor: Tactical Business Advice for Financial Planners

213: How to Make Your Website (and Everything You Write) Way Better w/ Guest Jo Faith

Aug 13, 2024
Jo Faith, a seasoned copywriting expert with a background in financial journalism, shares valuable insights on elevating online communication for financial advisors. She emphasizes the importance of a compelling website and client-centered messaging, starting with strong hero statements and clear calls to action. Jo discusses the shift to user-centric language that highlights client benefits and the need for effective SEO strategies. Listeners will discover how optimizing written content can significantly enhance client engagement and drive business success.
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