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17min chapter
213: How to Make Your Website (and Everything You Write) Way Better w/ Guest Jo Faith
The Efficient Advisor: Tactical Business Advice for Financial Planners
Crafting Client Connections
This chapter emphasizes the importance of creating an ideal client avatar to enhance website copy and optimize SEO strategies. It explores effective communication in content marketing, particularly for advisors, while stressing the value of relatable language and strategic use of calls to action. Additionally, the chapter highlights the significance of testimonials as social proof and offers practical tips for gathering authentic client feedback.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode