
The Efficient Advisor: Tactical Business Advice for Financial Planners
Ever wish you knew an Advisor who built a 7-figure practice--while only working 3 days a week--that was willing to share her systems, processes, and business hacks with you? Meet the Efficient Advisor Podcast host Libby Greiwe. Her specialty? Breaking down the functions of a financial planning practice into actionable step-by-step processes designed to get you results and get you out of overwhelm. Expert interviews, done-for-you templates, and easy to implement solutions… all tied together by her MISSION to create ease in your business. She promises to deliver actionable step-by-step solutions you can implement right away to save time, money, and frustration. The goal--to lead you from overwhelm to efficiency. She started her own financial planning business in 2004. And, over the years she scaled into a 7-figure single-advisor firm while working only 25-hours a week so she could be super involved while raising her kiddos and loving on her hubby. She knows what it takes to build a 100% referral-only practice and to not have to GRIND out the hours to be successful. She ran her own planning business for 16 years culminating in a sale to an enterprise firm in 2019. Now, she’s simply just obsessed with helping other amazing advisors do the same thing. So if you’re an advisor who’s got the hang of planning and is now looking to grow to that first 500k of take-home pay… you are in the right place!
Latest episodes

6 snips
Jul 18, 2025 • 36min
291: Behind the Scenes: Is Group Coaching the Missing Link Your Advisory Practice Needs?
Feeling overwhelmed as a financial advisor? Discover how a 10-month group coaching program can help you go from chaotic to organized. This transformative experience enhances accountability and community among participants. Learn about critical systems like onboarding and client service models tailored to your needs. With real success stories, find out who this program is best suited for and the support it offers. Ready to elevate your practice and reduce stress? Dive into insights that could change your business trajectory!

6 snips
Jul 15, 2025 • 50min
290: Niche, Please! Ryan’s Story on How Narrowing Down Helped Him Level Up
Ryan Townsley, a financial advisor specializing in the nuclear power industry, shares his inspiring journey of niching down. He discusses how focusing on a specific client base streamlined his messaging and built an efficient process. Discover why 'doing it messy' can lead to rapid growth and how technology enhances client relationships. Ryan emphasizes the power of specialization in financial advisory, encouraging listeners to embrace a focused approach for smoother operations and stronger client connections.

5 snips
Jul 11, 2025 • 11min
289: The Meeting Calendar Hack that Will Save You When a Client Needs to Meet Urgently
Discover a powerful scheduling hack that introduces VIP time slots to your calendar! These slots provide the flexibility needed for urgent client meetings and unexpected emergencies. Learn how intentional scheduling can lessen overwhelm and boost productivity. Gain insights into prioritizing high-value engagements while maintaining an adaptable calendar. This concise approach not only enhances client service but also helps you reclaim control over your time.

7 snips
Jul 8, 2025 • 52min
288: What 1,000+ Advisor Meetings Taught Him About Running a Killer Practice with Anthony Zanetti
Anthony Zanetti, a wealth management expert with a rich background in wholesaling and branch leadership, shares insights on enhancing advisory practices. He discusses the shift from reactive to proactive service models, emphasizing client segmentation and the value of structured service calendars for efficiency. Anthony highlights the importance of clearly communicating value to clients and illustrates how strategic workflows can foster growth without burnout. Tune in to learn how to create a scalable and intentional advisory practice!

Jul 4, 2025 • 22min
287: Reactive to Proactive: 4 Moves to Make Now
Discover how to transform your advisory business from reactive chaos to proactive success! Learn four impactful strategies to organize your client interactions and reclaim your time. From crafting a defined service calendar to holding strategic planning sessions instead of mere reviews, efficiency is the name of the game. Set clear expectations with clients and enjoy quick wins that empower you to lead with intention. Tune in for actionable tips that will reshape your approach and enhance your overall business experience!

Jul 1, 2025 • 1h 5min
286: 8 Processes That Every Financial Advisor Needs to Achieve Scale
Discover the eight essential processes that every financial advisor should implement for a smooth and scalable practice. Uncover strategies to turn client experiences into powerful referral engines. Learn the importance of documentation for better delegation and operational efficiency. Explore how to productize your planning process to maximize your time. This engaging discussion covers everything from onboarding to marketing, equipping advisors with client-centered tactics to elevate their business.

Jun 27, 2025 • 25min
285: 6 Key Must Haves for a Remarkable SOP
Discover the surprising impact of workflows and Standard Operating Procedures on business success. Uncover the six essential elements that make an SOP effective, and learn common pitfalls to avoid. Explore the importance of not just digital, but also non-digital copies of workflows for longevity. The discussion also includes practical tips on testing and refining SOPs before diving into automation. Equip yourself with downloadable templates and the know-how to create a stellar onboarding process that impresses clients and streamlines your operations.

Jun 24, 2025 • 36min
284: Your Mid-Year CEO Day: An Exercise to Reflect, Replan, Finish Strong
It's time to hit pause and reassess your goals this year! Discover the innovative SQUAD Analysis, a fresh take on SWOT, tailored for advisors. Learn which strengths to scale, how to identify what's dragging you down, and create a one-page Direction plan to stay focused. Uncover how to set just three meaningful goals for the next quarter without burning out. Whether you're ahead or behind, this is your moment to recalibrate and plan a rewarding second half of the year.

7 snips
Jun 20, 2025 • 21min
283: Why Your Clients Feel Buyer’s Remorse (And What to Do About It)
Explore the fascinating psychology behind client onboarding and why emotions like excitement and trepidation can lead to buyer's remorse. Learn how to leverage the 'Uber effect' to streamline the onboarding process. Discover simple yet effective ways to delight clients and create memorable experiences. Uncover common pitfalls advisors face after a client says yes, along with strategies to build lasting trust. Rethink your approach to ensure clients feel confident and content during those crucial first 100 days.

20 snips
Jun 17, 2025 • 37min
282: Two Smart Tweaks to Get More Referrals (Fast!) in Your First 100 Days
Craig Gingerich, an advisor from Sage Ruddy, reveals how he revamped the client onboarding process into a powerful referral tool. He discusses two key tweaks that dramatically increased referrals and the psychology behind the first 100 days being crucial for client relationships. Craig shares creative ways to delight clients, turning onboarding into a marketing strategy rather than just paperwork. Plus, learn about the significant role of personal touches and simplified communication in building trust and enhancing client experience.