3min chapter

The Efficient Advisor: Tactical Business Advice for Financial Planners  cover image

213: How to Make Your Website (and Everything You Write) Way Better w/ Guest Jo Faith

The Efficient Advisor: Tactical Business Advice for Financial Planners

CHAPTER

Transforming Web Content to Engage and Connect with Users

This chapter discusses the shift from self-centered to user-centric language in website content. It highlights the importance of showcasing the direct benefits of services to better connect with and engage potential clients.

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