OPERATORS

E057: Operators in Session with Cherene Aubert

May 22, 2024

Cherene Aubert, brand growth strategist, discusses customer obsession, remote work, sustainable growth, organic acquisition, hiring talent, discounting strategies, and holistic compensation packages for maximum business growth.

01:13:08

Creator website

Episode guests

Cherene Aubert

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Remote work promotes flexibility and work-life balance for e-commerce executives.

Sustainable growth is achieved through full-price sales and organic brand-building strategies.

Aligning brand value with consumer perception drives sustainable growth beyond discounts.

Deep dives

Remote Work and Growth Scalability

Remote work and growth scalability were key topics of discussion. The speaker highlighted the benefits of remote work environments and how they can be advantageous for individuals like the VP of e-commerce at Ilea beauty, allowing for flexibility and better work-life balance. Additionally, the podcast delved into how companies navigate growth from seven to nine figures and beyond, emphasizing the importance of structuring teams and operational systems to adapt to different scales of business.

Balance Brand and Performance for True Customer Connection

01:28

Focus on High Leverage Points

01:03

Introduction

4min

Navigating Growth and Customer-Centricity in Business

28min

Transition to Send lane and Sustainable Growth Strategies Discussed

4min

Strategies for Sustainable Growth Through Non-Discounting Methods

12min

Insights on Marketing Strategies and Key Hires in a Growing Company

4min

Strategies for Business Growth and Multi-Channel Retailing

17min

Emphasizing Transparent Leadership and Team Development for Organizational Growth

3min

00:00 Introduction

03:41 Chaurene's Career Journey and Leaving Bobby

08:06 Growth and Challenges at ILIA Beauty

14:17 Lessons from Bobby and the Importance of Customer Obsession

22:07 Skills and Insights from the Agency World

27:25 Remote Work and Managing High-Performing Teams

34:22 Generating Sustainable Growth

36:38 Building an Organic Customer Acquisition Baseline

37:38 Alternative Growth Strategies: New Products and Distribution Channels

38:04 Clever Discounting Techniques: Gift with Purchase and Free Customization

39:00 Avoiding Brand Dilution: Thoughtful Discounting and Pricing Strategies

39:29 Hiring the Right Talent and Creating a Holistic Compensation Package

54:46 Focusing on High-Leverage Points for Maximum Growth

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Fulfil.io.

https://bit.ly/3pAp2vu

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

https://www.northbeam.io/

Sendlane.

https://learn.sendlane.com/operators

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OPERATORS

E057: Operators in Session with Cherene Aubert

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Remote Work and Growth Scalability

Generating Sustainable Growth Without Discounting

Balancing Performance and Brand for Effective Growth

Balancing Quality of Content and Distribution

Navigating Growth in Marketing Channels

Balance Brand and Performance for True Customer Connection

Focus on High Leverage Points

Remember Everything You Learn from Podcasts