E057: Operators in Session with Cherene Aubert
OPERATORS
Strategies for Sustainable Growth Through Non-Discounting Methods
This chapter explores innovative approaches for driving growth in retail and e-commerce without relying on discounting. Through examples from fashion and beauty industries, it showcases the effectiveness of tailored discounting strategies for different product categories. The discussion also delves into the importance of product sustainability, effective marketing strategies, and maintaining the balance between customer acquisition and retention.
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