Cherene Aubert
SVP of Ecommerce and Digital at Ilia Beauty, a 9-figure omnichannel beauty brand. Helped scale eCommerce brands, from Bobby’s 9-figure DTC ascent to leading omni-channel growth at Ilia Beauty.
Top 3 podcasts with Cherene Aubert
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Aug 19, 2024 • 32min
Ep 432: The Funnel is Dead – Introducing the TORNADO 🌪️ with Cherene Aubert from ILIA Beauty
Cherene Aubert, a seasoned marketing expert leading growth at ILIA Beauty, shares groundbreaking insights into modern brand strategies. She introduces the 'Tornado Method,' emphasizing customer engagement over traditional funnels. Cherene discusses the shift away from discounts towards value-added offers like samples to build loyalty. The conversation also highlights the importance of organic growth and creative content in the e-commerce landscape. Tune in to discover how ILIA is navigating challenges and redefining success in beauty and e-commerce.
May 22, 2024 • 1h 13min
E057: Operators in Session with Cherene Aubert
Cherene Aubert, brand growth strategist, discusses customer obsession, remote work, sustainable growth, organic acquisition, hiring talent, discounting strategies, and holistic compensation packages for maximum business growth.
May 13, 2025 • 54min
What 9-Figure Omnichannel Brands Know That Startups Don’t (With Cherene Aubert From Ilia Beauty)
Cherene Aubert, SVP of Ecommerce and Digital at Ilia Beauty, shares her expertise in scaling 9-figure brands. She discusses the critical balance between brand and performance marketing, emphasizing deep customer connections. The conversation dives into the innovative use of AI to enhance customer experiences while navigating the ever-evolving retail landscape. Cherene highlights strategies for successful omnichannel growth and the importance of long-term brand investments, offering valuable insights for aspiring e-commerce leaders.
