Cherene Aubert

Cherene Aubert, a seasoned marketing expert leading growth at ILIA Beauty, shares groundbreaking insights into modern brand strategies. She introduces the 'Tornado Method,' emphasizing customer engagement over traditional funnels. Cherene discusses the shift away from discounts towards value-added offers like samples to build loyalty. The conversation also highlights the importance of organic growth and creative content in the e-commerce landscape. Tune in to discover how ILIA is navigating challenges and redefining success in beauty and e-commerce.

Cherene Aubert, brand growth strategist, discusses customer obsession, remote work, sustainable growth, organic acquisition, hiring talent, discounting strategies, and holistic compensation packages for maximum business growth.

This episode features Cherene Aubert, VP of Digital and Ecommerce at ILIA Beauty. Cherene discusses ILIA Beauty's journey from skincare to clean cosmetics. She also highlights the importance of investing in brand media and TikTok for the beauty industry. The chapter touches on bridging the gap between marketing and finance in e-commerce, as well as the distinction between skincare and cosmetics in customer behavior and product profitability.