E057: Operators in Session with Cherene Aubert
OPERATORS
Strategies for Business Growth and Multi-Channel Retailing
The chapter delves into various strategies for business growth, including using tools like North Beam for ad performance improvement and benchmarking. It discusses the importance of understanding sales percentages across different channels and the significance of digital expertise in engaging with major retailers. The conversation also touches on the challenges of establishing a physical presence in retail, the value of business metrics analysis, and the holistic approach to compensation for attracting and retaining talent.
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