Ahead of the Game GA4 in Action
Jun 2, 2023
Sean McKenna, Head of digital marketing at the Digital Marketing Institute, and Cathal Melinn, a digital marketing consultant and trainer, share insights on the challenges of transitioning to Google Analytics 4. They discuss custom reports, freeform analytics, predictive models, and the technicalities of integrating GA4 with e-commerce platforms. The podcast also covers GA4 setup options, forecasting models, and secret tips for maximizing GA4 features.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 3min
Transitioning to GA4 and Custom Reports in the DMI
02:52 • 11min
Exploring Freeform Analytics and Predictive Models in GA4
14:07 • 3min
Forecasting Models and Reporting Standards in GA4
17:00 • 4min
Challenges and Technicalities of Integrating Google Analytics 4 with E-Commerce Platforms
20:54 • 12min
Understanding GA4 Setup Assistant Options and Data Thresholding
33:18 • 2min
Maximizing GA4 Features and Secret Tips
35:01 • 10min