Ahead of the Game
GA4 in Action
Jun 2, 2023
Sean McKenna, Head of digital marketing at the Digital Marketing Institute, and Cathal Melinn, a digital marketing consultant and trainer, share insights on the challenges of transitioning to Google Analytics 4. They discuss custom reports, freeform analytics, predictive models, and the technicalities of integrating GA4 with e-commerce platforms. The podcast also covers GA4 setup options, forecasting models, and secret tips for maximizing GA4 features.
44:42
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Quick takeaways
- Transitioning to GA4 highlights data differences with Universal Analytics, emphasizing the need for data verification.
- Users emphasize custom reporting in GA4 for tailored insights, focusing on unique metrics and predictive models.
Deep dives
Transitioning to GA4 and Data Comparison Challenges
Transitioning to Google Analytics 4 (GA4) has presented challenges for users as they adapt to the new interface and data differences. Users like Karl Mullin and Sean McKenna discuss their transitions, highlighting the significant differences in data recording, leading to occasional discrepancies between GA4 and Universal Analytics. Despite the differences, users find value in GA4 but emphasize the importance of verifying data accuracy.
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