GA4 in Action
Ahead of the Game
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Transitioning to GA4 and Custom Reports in the DMI
The chapter explores the transition from Universal Analytics to GA4, focusing on data tracking, discrepancies in metrics, and the shift towards customer reports within the DMI. It discusses the need for custom reports in GA4 to access new data insights like predictive modeling, creating custom dashboards for detailed analysis, and adapting to the new analytics framework. The chapter also compares the differences in creating custom dashboards and exploring data in GA4, highlighting features like event-based tracking, code cleanliness, and non-linear tracking capabilities.
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