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4min chapter
GA4 in Action
Ahead of the Game
Forecasting Models and Reporting Standards in GA4
This chapter explores the use of forecasting models in GA4, emphasizing the importance of reliable data. It also discusses differences in measuring engagement rates between GA4 and Universal Analytics, focusing on improving website visitor retention and user engagement through enhanced reporting metrics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode