GA4 in Action
Ahead of the Game
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Challenges and Technicalities of Integrating Google Analytics 4 with E-Commerce Platforms
This chapter explores the challenges faced in integrating Google Analytics 4 with e-commerce platforms like Shopify and WooCommerce due to limited historical data. It discusses the importance of using Google Tag Manager to create custom events, set up customer ID cookies, and improve tracking by leveraging audience signals. Additionally, it delves into the technical aspects, challenges, and feature requests for improving GA4, including the need for session backtracking, intuitive setup guidance, and simplification in setting up events.
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