3min chapter

Ahead of the Game cover image

GA4 in Action

Ahead of the Game

CHAPTER

Exploring Freeform Analytics and Predictive Models in GA4

This chapter explores the benefits of abandoning templates in analytics to experiment freely, particularly in crafting tabled reports with desired data. The speakers emphasize the advantages of the new analytics platform's freeform abilities, pointing out tools like predictive models and churn probability reports that aid in understanding customer retention and revenue outcomes.

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