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Marketing legend Seth Godin discusses topics such as creating valuable resources for finding accommodations in Paris, the flawed dynamics between marketers and consumers, the race to the top in marketing, choosing a hyper local audience, the benefits of not expecting tips in restaurants, and embracing incompetence for growth.
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Quick takeaways
- Focus on building a connection with your target audience and understanding their needs.
- Cater to a specific niche to tailor your product or service to their unique needs.
Deep dives
Focus on Marketing to People, Not at Them
The key to creating a successful business is to market to people, not at them. This means building a connection with your target audience and understanding their needs and desires.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode