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Feed Swap: Seth Godin’s Secrets to Launching a New Business

Nudge

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Creating a Valuable Resource for Finding Accommodations in Paris

This chapter discusses the idea of creating a PDF document that lists the 150 best Airbnb places to stay in Paris. They explain that by putting in the effort to visit these places, take pictures, and provide analysis, they can deliver real value to people looking for accommodation in Paris. They plan to give away the document and promote it in order to earn trust with potential customers and hosts, with the goal of becoming the go-to resource for finding accommodations in Paris.

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