Feed Swap: Seth Godin’s Secrets to Launching a New Business
Nudge
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Embracing Incompetence for Growth
This chapter discusses the concept of competence and how it can hinder companies from remaining remarkable. It explores examples of companies like McDonald's and Lululemon that stagnated due to a fear of trying new things. The chapter emphasizes the importance of embracing incompetence in certain areas and encourages companies to foster innovation and risk-taking.
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