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14min chapter
Feed Swap: Seth Godin’s Secrets to Launching a New Business
Nudge
The Race to the Top: Trust, Distinctiveness, and Ethics in Marketing
They discuss the problem of the race to the bottom for attention in digital marketing, where algorithmic advertising and questionable content prevail. However, they advocate for a different approach, emphasizing the importance of trust, distinctiveness, and ethics in winning reliably.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode