How I Built This with Guy Raz

Advice Line with Richard Branson of Virgin

59 snips
May 8, 2025
Richard Branson, the adventurous founder of Virgin Group, shares his entrepreneurial wisdom with callers seeking guidance. He talks about his thrilling experiences, from bungee jumping to space exploration, as part of promoting Virgin's latest ventures. Branson offers insightful advice to Lola on maintaining personalization for her travel accessory brand, Ross on making a splash with his unique pool rental business, and Andrew about expanding his small-batch granola in Tennessee, blending personal anecdotes with practical strategies.
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ANECDOTE

Branson's Purpose-Driven Start

  • Richard Branson's Virgin journey began by acting on a bold purpose, not profit motives.
  • They campaigned against the Vietnam War, surrounding themselves with like-minded people.
ADVICE

Inspire Team with Mission

  • To stay bold amid challenges, inspire your team with your mission.
  • Embrace your purpose fully to drive hard work and success.
ADVICE

Personalize Customer Experiences

  • Personalize customer experiences with handwritten notes and genuine interactions.
  • Scaling personalization is hard but maintaining the feeling matters for brand loyalty.
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