How I Built This with Guy Raz cover image

Advice Line with Richard Branson of Virgin

How I Built This with Guy Raz

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Building a Healthy Business in Tennessee

This chapter chronicles the journey of opening a juice bar and expanding a granola brand in the small community of Cumberland Gap, Tennessee. The speakers share their backgrounds, the inspiration behind their health-focused products, and strategies for market expansion, including partnerships with local institutions and effective marketing techniques. They also reflect on the joys of entrepreneurship and the importance of learning from challenges while maintaining a personal touch in their offerings.

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