How I Built This with Guy Raz cover image

Advice Line with Richard Branson of Virgin

How I Built This with Guy Raz

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The Evolution of the Virgin Brand

In this chapter, speakers reflect on the journey of the Virgin brand from its beginnings as a student magazine to a diverse empire in various industries. They discuss the significance of maintaining high standards, the organic development of the brand, and the importance of purpose-driven business practices. The chapter also highlights challenges in scaling personalization and brand ethos while engaging with callers seeking entrepreneurial advice.

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