Trending: Pet Food Digital pet business strategy with Kimberly Carney of The Wires
Aug 20, 2025
Kimberly Carney, CEO and Founder of PawWire, shares insights on crafting successful digital business strategies in the pet industry. She discusses the evolution of digital strategies, emphasizing the shift towards personalized customer experiences. The conversation addresses challenges faced by small businesses, highlights the significance of innovation, and the power of authentic storytelling. Kimberly also explores the rise of personalization and subscription models, revealing how they can unlock new opportunities for pet brands.
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Omni‑Channel Is Now Table Stakes
- Digital strategies evolved from basic e-commerce and email to omni-channel experiences with AI and personalization.
- Pet brands must create seamless cross-channel journeys across social, web, apps, and retail to meet modern consumers.
Consumers Drive Digital Change
- Consumer demand is the primary driver of digital innovation, pushing brands toward personalization and seamless experiences.
- Brands should capture customer feedback and use platforms like PawWire to translate demand into product and experience improvements.
Prioritize Differentiation And Retention
- Differentiate with unique value propositions, engaging content, and true personalization to cut through market saturation.
- Prioritize retention via loyalty, personalization, and email rather than only chasing new customer acquisition.