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Digital pet business strategy with Kimberly Carney of The Wires

Trending: Pet Food

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The Evolution of Digital Strategies in the Pet Industry

This chapter explores the transformative journey of digital strategies in the pet industry from 2015 to now. It emphasizes the shift towards personalized customer experiences, the surge of e-commerce during the pandemic, and the integration of advanced technologies like AI and AR in enhancing omni-channel interactions.

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