Kimberly Carney

Kimberly Carney, CEO and Founder of PawWire, shares insights on crafting successful digital business strategies in the pet industry. She discusses the evolution of digital strategies, emphasizing the shift towards personalized customer experiences. The conversation addresses challenges faced by small businesses, highlights the significance of innovation, and the power of authentic storytelling. Kimberly also explores the rise of personalization and subscription models, revealing how they can unlock new opportunities for pet brands.