
Digital pet business strategy with Kimberly Carney of The Wires
Trending: Pet Food
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Navigating the Pet Industry's Digital Shift
This chapter explores the transformative influence of consumer preferences and technology on the pet industry's marketing strategies. It addresses the challenges faced by small to mid-sized businesses, such as competition, data privacy, and the need for personalized experiences. The discussion emphasizes the importance of innovation, differentiation, and authentic storytelling in establishing a strong digital brand presence.
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