569: The Email Expert - How to Get Your Customers Attention

12 snips

Jun 20, 2025

Rytis Lauris, co-founder of Omnisend and an expert in e-commerce, dives into the world of email and SMS marketing strategies tailored for online businesses. He emphasizes the importance of starting email marketing early and shares insights on converting website visitors into loyal subscribers. Learn how just 2% of automations can drive 40% of revenue, and discover creative SMS tactics that enhance customer loyalty. Rytis also explores how AI will shape the future of marketing, making it more personalized and effective.

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ADVICE

Convert Visitors to Subscribers

Always convert website visitors into subscribers to double potential conversions.
Automate sending welcome messages with incentives to convert subscribers into buyers.

INSIGHT

E-commerce Email Marketing Niche

E-commerce sellers have unique data-driven automation opportunities to retain customers better.
Despite competition, niche focus on e-commerce email marketing creates massive value and growth.

ADVICE

Start Early With Automations

Start email and SMS marketing early to maximize return on investment and retain more website traffic.
Use automations like welcome emails and incentives to engage subscribers immediately.

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