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569: The Email Expert - How to Get Your Customers Attention

The Foundr Podcast with Nathan Chan

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The Entrepreneur's Journey through Email Marketing

This chapter explores the speaker's entrepreneurial journey from a young age, highlighting key lessons learned while founding a digital marketing agency and a spin-off focused on customer retention through effective email marketing. It emphasizes the importance of adapting to market demands, maintaining a relevant email list, and employing a multi-channel approach to enhance customer engagement and marketing effectiveness. Practical strategies are offered for balancing email frequency and integrating SMS to optimize customer communication and drive revenue growth.

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