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569: The Email Expert - How to Get Your Customers Attention

The Foundr Podcast with Nathan Chan

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Optimizing Email Marketing Strategies

This chapter explores the significance of segmentation and timing in email marketing, showcasing how understanding customer behavior can enhance engagement and sales for businesses. It provides actionable insights for small and medium-sized enterprises on subscriber management, automation, and creating personalized experiences to drive loyalty and repeat purchases. Additionally, the chapter highlights key marketing tactics, including urgency strategies and the evolving role of AI in personalizing communication for better customer retention.

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