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Private Practice Owners Club

Creating A Comprehensive Marketing Strategy Is A MUST For New Patient Growth - Facebook Live Intervention With Nathan Shields And Adam Robin

Oct 10, 2023
Marketing experts Nathan Shields and Adam Robin discuss the importance of a comprehensive marketing strategy in the physical therapy industry. They explore targeting and attracting the 'right clients', gaining internal referrals, understanding and addressing patient fears and worries, creating avatars for effective communication, tailoring the marketing strategy to the target audience, and outsourcing marketing work. Tune in to supercharge your marketing efforts and propel your clinic to new heights of success.
44:08

Podcast summary created with Snipd AI

Quick takeaways

  • Developing a comprehensive marketing strategy for outpatient clinics involves focusing on different aspects: past patients, current patients, physician relationships, and the local community.
  • Understanding patient avatars, tailoring marketing messages accordingly, and selecting the right mediums are crucial for effectively reaching the target audience.

Deep dives

The Importance of Developing a Marketing Strategy

In this podcast episode, the speaker emphasizes the significance of building a marketing strategy for outpatient clinics. They mention the four key buckets of marketing: past patients, current patients, physician relationships, and the local community. While digital marketing is acknowledged as a strong aspect, the focus is placed on the first two buckets: current and past patients. The importance of having a strategy for each bucket is highlighted, understanding the value and potential of leveraging existing patient relationships. The episode discusses the potential challenges faced in marketing efforts and the opportunity to reassess and improve strategies to attract and help more people.

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