Understanding Target Audience and Tailoring Marketing Strategy

One of the weaknesses of PT owners is the development of a clear Marketing Strategy. Some of the components of a proper Marketing Strategy include answering the following questions: Who is the ideal client? What is the message to them? What do they need to know about you? Where would they hear about you? In this episode, we break down the development of a marketing strategy with Cliff Wonsettler, PT of Wonsettler PT so he can target areas of his clinic where his marketing is weak and how a more comprehensive strategy will net him more new patients immediately. From targeting and attracting the “right clients” to gaining internal referrals, we leave no stone unturned. Learn how to convey what potential patients need to know about your practice and where to effectively reach them. Tune in now to supercharge your marketing efforts and propel your clinic to new heights of success.

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