AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
MarTech Podcast ™ // Marketing + Technology = Business Growth
Why Permissioned Consumer Data > Retail Media
Apr 5, 2024
Brian Mandelbaum, CEO of Attain, discusses why permissioned consumer data is greater than retail media. He explores the impact of GDPR and CCPA on data collection. The podcast delves into consumer concerns, ethical data practices, and the evolution of consumer targeting in retail media.
18:10
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Ethical data permission builds trust and enhances marketing effectiveness.
- Leveraging commerce data helps predict consumer actions and maximize ROI in marketing.
Deep dives
Leveraging Permissioned Consumer Data
Brian Mandelbaum, CEO of Attain, discusses the importance of permissioned consumer data over retail media. Attain focuses on giving consumers a value exchange through ethical data permission. This contrasts with traditional data practices of selling data through brokers and companies without explicit opt-ins. By providing data provenance and ethically acquired information, Attain aims to enhance trust and effectiveness in marketing strategies.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode