9min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Why Permissioned Consumer Data > Retail Media

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Understanding Permissioned Consumer Data in Retail Media

Exploring the significance of permissioned consumer data in retail media, emphasizing ethical data practices and direct consumer permissions. Discussing the impact of data privacy regulations and the benefits of using permissioned data sets in retail media strategies.

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