Brian Mandelbaum
CEO of Attain, discussing leveraging permissioned consumer data and ethical targeted data collection
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Apr 5, 2024 • 18min
Why Permissioned Consumer Data > Retail Media
Brian Mandelbaum, CEO of Attain, discusses why permissioned consumer data is greater than retail media. He explores the impact of GDPR and CCPA on data collection. The podcast delves into consumer concerns, ethical data practices, and the evolution of consumer targeting in retail media.
