The Tim Ferriss Show

#78: How to Build a Large Audience from Scratch (and More)

May 27, 2015
Guest
Arnold Schwarzenegger
Guest
Rick Rubin
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ANECDOTE

The Lady In Number Six

  • Tim highlights the short documentary 'The Lady in Number Six' about a 109-year-old pianist and Holocaust survivor.
  • He found her perspective on mental framing and happiness profoundly enlightening.
INSIGHT

Quality Beats Format Fads

  • There will always be demand for high-quality products and long-form content despite sensational claims of 'death' for formats.
  • Quality lets you charge premiums and attract loyal, low-maintenance customers.
ADVICE

Favor Posts That Age Well

  • Write posts designed to rank and remain valuable years later rather than chase immediate spikes.
  • Monitor your back catalog; older posts often become your most consistent traffic sources.
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