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#78: How to Build a Large Audience from Scratch (and More)

The Tim Ferriss Show

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Building an Audience Is a Multi Layered Question

The most labor efficient way to build an audience over time is to have evergreen content. If your goal is to create a profitable or massively scaled business, that may not be the right thing to focus on. Volunteering at a local embassy for your target country could get you to your objective faster than building an audience. Your objective should not be to build the largest audience - it will be too expensive in terms of cost aquisition. Even if that cost is measured in the and ours that you put into creating content, the least crowded channel is where you should focus.

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