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How I Tested That
Kate Hopkins | How I Tested a Portfolio Ops Platform
May 29, 2024
Entrepreneur Kate Hopkins discusses building OneGuide for PE and VC firms, pivoting from startups to firms, challenges of selling to firms, importance of testing and adapting, and patience in business evolution.
32:03
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Quick takeaways
- Pivoting to selling to PE and VC firms improved monetization strategy and value proposition.
- Manual connection process revealed scalability challenges, prompting need for future automation.
Deep dives
Challenges of Bootstrapping a Marketplace and Pivoting Business Model
Kate Hopkins discusses the challenges faced when bootstrapping a marketplace, focusing on the disconnect between startup desire for resources and their willingness to pay. She elaborates on the initial idea of creating an expert network for startups, the struggle with monetization, and the pivot towards serving investors to better access the market. Through testing and feedback, Kate shifted to a B2B2B model where the client is the investor, leading to a more viable business approach.
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