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Navigating Testing Strategies and Decision-Making in B2B Business Evolution
The chapter delves into the evolution of testing strategies within a B2B business model, discussing the concept of 'testing debt' and the shift towards more refined testing processes. It also explores challenges in decision-making, such as knowing when to shut down unproductive projects and balancing gut instincts with data-driven insights. The conversation emphasizes the importance of patience, co-creation, and iterative development in building a successful B2B business.