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We Study Billionaires - The Investor’s Podcast Network
TIP 022 : Influence - The Psychology of Persuasion - Robert Cialdini's Book (Investing Podcast)
Feb 15, 2015
Author Robert Cialdini discusses the psychology of persuasion in his book 'Influence'. Topics include building commitments, social proof, authority's influence, and the importance of holding profitable stocks. The episode delves into practical strategies for becoming influential in business and avoiding negative influence.
01:01:23
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Quick takeaways
- Small commitments can lead to larger ones, social proof influences decision-making, scarcity enhances perceived value
Deep dives
The Power of Commitment and Consistency
Chaldini discusses the principle of commitment and consistency, emphasizing how small commitments can lead to larger ones. He illustrates this with examples of how people's desire to maintain consistency influences their decisions, citing instances from telemarketing tactics to personal commitments and their impact on behavior and decision-making.
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Discover
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