We Study Billionaires - The Investor’s Podcast Network TIP 022 : Influence - The Psychology of Persuasion - Robert Cialdini's Book (Investing Podcast)
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Feb 15, 2015 
Author Robert Cialdini discusses the psychology of persuasion in his book 'Influence'. Topics include building commitments, social proof, authority's influence, and the importance of holding profitable stocks. The episode delves into practical strategies for becoming influential in business and avoiding negative influence.
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The Blue Topaz
- A jewelry store employee mistakenly doubled the price of blue topaz jewelry.
- Surprisingly, all the jewelry sold out due to a psychological perception of higher price equaling higher quality.
Turkey Chicks
- Mother turkeys instinctively care for their young only when they hear a "cheap, cheap" sound.
- Researchers tricked a mother turkey into caring for a predator by playing this sound, demonstrating an automatic "A to B" reaction.
Mental Shortcuts
- Humans develop mental shortcuts to cope with the overwhelming number of variables in daily life.
- These shortcuts create automatic "A to B" reactions, influencing decisions without conscious thought.