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10min chapter
TIP 022 : Influence - The Psychology of Persuasion - Robert Cialdini's Book (Investing Podcast)
We Study Billionaires - The Investor’s Podcast Network
Building Commitments: From Small to Large
The chapter explores the psychology of persuasion through the principle of consistency, showing how starting with small commitments can lead to larger ones. It discusses the profound influence of public declarations on self-image and the challenge of deviating from commitments once made public.
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