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21min chapter
TIP 022 : Influence - The Psychology of Persuasion - Robert Cialdini's Book (Investing Podcast)
We Study Billionaires - The Investor’s Podcast Network
The Power of Persuasion and Influence
Exploring the profound impact of Robert Cialdini's book 'Influence: The Psychology of Persuasion' on communication and marketing strategies. From pricing strategies that subconsciously boost sales to the connection between animal behavior and human decision-making, this chapter dives deep into the psychology behind influence and persuasion. With a focus on principles like reciprocity and commitment, it sheds light on how these concepts shape behavior and drive compliance in both personal and business interactions.
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