The Death Throes of the Pitch

Explore the costs and impact of pitching in the marketing industry, with a focus on the influence of procurement and search consultants. Discover the financial burden on clients and agencies, and the interesting findings about the role of the incumbent agency in winning new business. Learn about the low success rate of agency pitches and the addictive nature of participating in them. Lastly, uncover the possible connection between CMO job changes and increased frequency of pitches.