2Bobs—with David C. Baker and Blair Enns cover image

The Death Throes of the Pitch

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Addictive Nature of Agency Pitches and Driving Down Costs

The hosts discuss the low success rate of agency pitches and the addictive nature of participating in them. They highlight the focus on cost reduction rather than finding the best creative fit.

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