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12min chapter
The Death Throes of the Pitch
2Bobs—with David C. Baker and Blair Enns
CMO Job Changes and Agency Pitches
This chapter explores the possible connection between CMO job changes and increased frequency of pitches. It also discusses the reasons behind changing agencies after long relationships and the harm caused to incumbent agencies when asked to repitch.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode