2Bobs—with David C. Baker and Blair Enns cover image

The Death Throes of the Pitch

2Bobs—with David C. Baker and Blair Enns

CHAPTER

CMO Job Changes and Agency Pitches

This chapter explores the possible connection between CMO job changes and increased frequency of pitches. It also discusses the reasons behind changing agencies after long relationships and the harm caused to incumbent agencies when asked to repitch.

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